As primary UI and UX Designer reimagining Interface’s digital presence, we layed the foundation for a new digital experience.

Discover what we built and learned ⇣

Interface is a carpet tile manufacturer and leader in sustainability and design. However it’s digital experience was failing to reflect the brand’s innovative spirit, resulting in a disjointed customer experience. To address this, Interface engaged Peopledesign to reimagine their digital presence.

Challenges

Reimagine the product discovery and specification process
Capture the brand spirit and focus on sustainability
Support the unique needs of interior designers

Digital solutions are rarely isolated experiences. Interior design is inherently a physical and hands-on process. By aligning digital product discovery with off-screen workflows, we helped designers find their perfect product with a digital experience that supports their physical process.

Approach

Understand interior designer needs and process
Align digital experience with their physical workflows
Leverage the unique strengths of digital and phyasical experiences
Provide flexibility for marketing and campaigns

Our solutions were built around unique challenges with translating physical products to screens. We made it easy for designers to evaluate both and seamlessly get physical samples in their hands. It’s more efficient to explore and generate floor layouts digitally, while carpet tile textures are better experienced in the physical world.

Deliverables